The Marketing Committee

MFU — The Marketing Committee

We invest in Kalundborg's future — together

Established 4 April 2023·The Vores Kalundborg Merchants' Association

What is MFU?

A committee of investors who believe in Kalundborg

The Marketing Committee — MFU — er et selvstyrende udvalg under The Vores Kalundborg Merchants' Association. Vi er 13 aktive investorer fra 10 lokale virksomheder, der sammen finansierer markedsføring, aktiviteter og initiativer, der gør Kalundborg til et bedre sted at bo, handle og drive virksomhed.

The committee was established on 4 April 2023 with a clear purpose: to ensure the town's shared story is shaped by those who have their heart and money invested locally. Each investment is paid in over three years — after that, members continue with an annual contribution.

Decisions are made jointly at four annual meetings. Chair, vice-chair and secretary are elected from among the members. All deposits are managed in close cooperation with the Merchants' Association — openly, audited and with clear allocation.

Active members in the committee

0kr.

Minimum investment per 3 years

Established 4 April

Member meetings per year

Become an investor

Become part of MFU

Joining the committee happens in three steps — transparent and simple. The application is reviewed by the board, and upon approval the agreed investment capital is paid in.

Apply

Fill out the application form and attach a short presentation of your business and desired investment level.

Approval

The board reviews the application. Approval requires nomination from the chair or a member as well as the city coordinator.

Pay in capital

The investment capital is paid in — DKK 40,000 over three years, then DKK 10,000 annually. You are now a full MFU investor.

Download application form Read the rules of procedure

Sponsor types

How you can support

From full committee membership to smaller contributions and strategic partnerships — there are several ways to join Kalundborg's journey.

Full membership MFU member

13 active members

40.000 kr. / 3 årderefter 10.000 kr. / år

MFU collection logo
Voting rights at all meetings
Beslutningsdygtig medejer
Mentioned on website & social media

Download application form

Platin

Platinum Sponsor

100.000+ kr. / år

Omtalt som Platinsponsor
Advertising on social media
Featured on website
Prioriteret partnerplads

Become a Platinum sponsor

Guld

Gold Sponsor

40.000+ kr. / år

Omtalt som Guldsponsor
Posts on social media
Visible on website

Become a Gold Sponsor

Sølv

Silver Sponsor

20.000 – 40.000 kr. / år

Omtalt som Sølvsponsor
Posts on social media
Mentioned on website

Become a Silver sponsor

Bronze

Bronze Sponsor

10.000 – 20.000 kr.

Omtalt som Bronzesponsor
Mentioned on website

Become a Bronze sponsor

Standard

General sponsorships

1.000 – 10.000 kr.

Omtalt som sponsor
Name on website

Become a sponsor

Crowd

Crowd funding

Under 1.000 kr.

Glæden ved at give
Inskription: Kærlighed til Kalundborg

Contribute now

Strategisk

Strategic Partner

Varer, gavekort, ydelsereller naturalier

Mentioned as strategic partner
Non-monetary contribution

Bliv partner

Apply om midler

Application form for The Marketing Committee

The Marketing Committee arbejder for at skabe mere liv i Kalundborg midtby. Alle midler skal sikre at midtbyen vokser, blomstrer og tiltrækker mennesker — både til handel og bosætning, samt skaber kultur og miljø for alle aldre. Der gives præference til aktiviteter med lokale aktører og leverandører.

1Applicant

2Purpose

3Confirm

Applicant

Applicant's name *

Email address *

Phone number *

Association, store, or similar (applied for on behalf of)

Amount requested (DKK) *

Please describe in detail what you are looking for *

Have you applied for or received funding from other sources? If so, from where?

Total budget for the activity/initiative (including any other funds) (DKK) *

Purpose

How will this donation contribute to MFU’s mission? *

Who will benefit from the results? *

Any additions

Confirmation

Describe the attachments you are including (optional)

Attach a file (optional) Op til 5 filer · max 15 MB pr. fil · PDF, Word, or image

By signing below, I confirm (all 3 required):

I will submit documentation of the expenses (receipts, bills, photos, etc.) after the work is completed * Detaljer & billeder kan blive offentliggjort med MFU som afsender * I agree to clearly indicate that MFU has provided support *

Confirm full name (digital signature) *

The rules of procedure

How we work

The rules of procedure are the agreement that binds the committee together. They describe roles, decision-making processes, finances, and procedures for joining and leaving. Click each item for details.

The committee's name is the Marketing Committee (internally referred to as MFU).

The committee consists of 12-13 active investors with meeting access at least 4 times per year. The committee may be supplemented by additional investors who are NOT active in MFU, but instead serve as Sleeping Partners. Sleeping Partners do not have voting rights, nor are they decision-making.

Sponsorships are defined based on the model developed by MFU.

MFU elects an acting chair from among its members at the constituting meeting. The committee may also decide to elect a deputy chair and possibly a secretary.

The current chair joins the board of the Vores Kalundborg Merchants' Association as a full board member.

MFU may change leadership positions (chair, deputy chair, and secretary) continuously, whenever the committee deems and decides that a change should occur.

MFU is entirely autonomous regarding both its membership and the invested capital.

MFU may establish subcommittees to focus on and solve projects. The established subcommittees are permitted to supplement themselves with external members who do not necessarily have ties to either Vores Kalundborg or MFU.

Subcommittee decisions: 100% consensus within the subcommittee is required for any project or topic before it can be brought before MFU for further discussion, recommendation, and decision. MFU alone authorises the subcommittee's project, by ordinary majority vote among the committee's 12-13 members.

MFU funds may be used for activity reinforcement, marketing reinforcement, culture, leisure, associations, and may also distribute funds for use by, for example, Vores Kalundborg.

All funds used must be released through approved projects or budgets with majority support in MFU.

Crowd funding: MFU may develop guidelines and options for dedicated crowdfunding, in order to increase MFU's funds with contributions all the way down to citizen level.

Should MFU no longer make sense as ongoing support for Vores Kalundborg or otherwise, the committee may be dissolved by 100% majority vote among its members.

Any remaining funds revert to the Merchants' Association, Vores Kalundborg.

Vores investorer

11 member companies behind MFU

Membersne er lokale virksomheder, der alle har valgt at investere i Kalundborgs fremtid. Listen opdateret pr. 29. april 2025.

Novonesis A/S

Kalundborg Havn

Sparekassen Sjælland-Fyn

Sjællandske Medier

MENY Kalundborg

Multi-tech A/S

Det Mexicanske Bøfhus

Benny Petersen A/S

Swärd's Guldsmedie

Electricom

Become a member of MFU

Dokumenter

Download and read

All materials for new and current investors — ready to download.

DOC

Application form

Fill out and submit — we'll get back to you within 14 days. (.docx)

XLS

Member list

Updated overview of active investors and sponsors. (.xlsx)

Rules of procedure

Read the rules of procedures 5 punkter direkte på siden.

Questions about MFU?

Contact the chair: Jesper Thomsen · formand@voreskalundborg.dk

Or the city coordinator: Anita Grundberg Rasmussen · info@voreskalundborg.dk · +45 40 68 86 65

Send question